I thought you said your products are "all-natural" - what gives??

I do use every all natural product that I can. Unfortunately, I've not been able to find a natural ingredient that bubbles. And people like bubbles. So... I found a chemical that seems to be (at least in my limited research, and please feel free to email me with alternatives I may not know about I'm always looking to improve the products) the least offensive while still producing great bubbles!

So what's the difference between Sodium Lauryl Sulfoacetate and Sodium Lauryl Sulfate, anyway??

Sodium lauryl sulfoacetate -
Derived from coconut and palm oils; a safe, skin-friendly surfactant (foaming agent) for both skin and hair. This mild plant derived surfactant creates a rich, luxurious lather that effectively removes surface oil, dirt and bacteria, without stripping or drying sensitive skin. Sodium Lauryl Sulfoacetate is also hydrophilic. This means it is attracted to water, which enables it to dissolve more readily in water, thus providing superior rinseablility.

Sodium lauryl sulfoacetate vs. Sodium lauryl sulfate
Although an ingredient's name may sound similar to another, it does not mean that the molecules are similar with respect to shape, size, performance or even function. Sodium Lauryl Sulfoacetate sounds similar to Sodium Lauryl Sulfate, however, the two molecules are quite different from each other. Sodium Lauryl Sulfoacetate is a large molecule ingredient. Large molecule ingredients are considered to be mild, gentle, and non-irritating, as they cannot penetrate the skin. In contrast, Sodium Lauryl Sulfate is a small molecule ingredient, and is capable of penetrating the skin, which can increase the occurrence of skin irritation.